To understand why this topic is so important right now, we can look at the market growth of generative AI in e-commerce. In 2023, the market was valued at just over 600 million US dollars. By 2033, it is expected to reach more than 2.3 billion, growing at a rate of nearly 15 percent each year. This rapid growth shows how quickly AI is becoming a key part of online business. Some interesting facts include that machine learning accounts for 36 percent of AI use in e-commerce. About 19 percent of it is used in business-to-consumer settings, and nearly half of AI systems in this area are operated on private company servers to give businesses more control. North America currently leads with 42 percent of the global share. This proves that AI is not just a trend—it’s a major business strategy. It also reminds us why it’s important to understand how it affects people on the other side of the screen: the consumers.