Still running Facebook ads the old way? That’s why you're burning cash instead of printing it. I'm Atharva, and here’s a new-age ad strategy that flips the script Here’s the strategy: Instead of starting with a product, start with a viral hook. Write 3 scroll-stopping hooks. Test each with a meme-style creative. Let the hook decide the winner — not the product. Why? Because attention wins before conversion does.
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