Description
People often worry if they’re posting too much, or not enough… So firstly, let’s be clear: if you could post a masterpiece every single day that scored over 90/100, you’d become one of the biggest YouTubers very quickly. Extreme quality and extreme quantity would be the ideal strategy, but that’s simply not realistic. So the question then becomes what’s the right balance? Because you only have so much time to make videos, so what’s going to be the trade-off between quality and quantity? Now, remember there are different strategies to succeed on YouTube, some people have success with extreme quantity but less effort per video, whereas others have success with extreme quality but less frequent uploads. But, here’s what I’ve noticed: I believe the reason many people struggle to grow on YouTube is they’re stuck in: The Sea of Mediocrity. This is where you’re posting videos that score in the 40-60 range. It’s not bad - in fact it’s solid ok content, and so people are confused why they’re not getting much traction. But the problem is most other people are posting videos of this level. By definition, it’s average. And there’s so much content on YouTube now, you have to offer something unique or exceptional to stand out. And believe me, I’ve been there. If we traveled back in time two years, you would have found me drowning. Not literally. But drowning in the sea of mediocrity on YouTube. My videos were just so ordinary, and very similar to what everyone else was doing. It was only once I started focusing more on each individual video and trying to level up these stats, that the channel started to grow rapidly.