I still remember very old friend of mine. He became the head of digital marketing for Etihad Airways, the airline of Abu Dhabi. Amazing. He was the guy that set up the Facebook and social media pages of a hashtag, and it's the guy that started posting in Facebook for Etihad. Now he was one man show. A few years later, there are dozens of people in digital marketing. So again, you don't need to do everything.
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