Mission, Vision, and Core Values Mission: To provide customers with the best user experience through innovative hardware, software, and services. Vision: To create the best products on earth and leave the world a better place. Core Values: Innovation, Better Living, and Customer Centricity. 5. Unique Selling Points (USPs) A seamless ecosystem. A focus on innovation and user experience. Commitment to privacy and the environment. Minimalist design and a premium feel. Strong brand loyalty and aspirational value. 6. Products and Services Products: iPhone, MacBook, AirPods, Apple Watch, iPad, iMac, Vision Pro, and AirTag. Services: iCloud, Apple Music, and Apple TV+.
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