In simple language, the 'Orange Economy, also known as the 'creative economy,' is a concept that includes sectors related to content, creativity and cultural industries. which include advertising, architecture, design, fashion, film, video, photography, music software, computer and games. • According to a report by UNESCO, cultural and creative industries generate annual revenues of almost $2.3 trillion globally, contributing 3.1 per cent of the global gross domestic product (GDP). the Indian Institute of Creative Technologies, Mumbai, in setting up AVGC content creator labs in 15,000 secondary schools all over the country and 500 colleges,” said the FM. Using creativity, culture, and innovation to drive sustainable economic growth, jobs, and social inclusion.