Alison Brie (Macy's Gift Guide)
Alison Brie made a special appearance at the 2024 Parade as part of Macy’s Gift Guide holiday campaign, which stars Brie as the titular Gift Guide, who offers customers a “new, fun and personalized approach to discover the gifts and experiences only Macy’s can offer.” With assistance from the Macy's Mentee, Matt Bush, Brie as the Gift Guide, cut the ribbon and kicked off the Parade.
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