2000s me Europe ke colleges aur clubs ke bahar Red Bull ne kuch ajeeb kiya — bina ads ke logon ko lagne laga ki sab Red Bull pee rahe hain. Kaise? Brand ne janbujhkar khali Red Bull ke cans trash bins aur footpaths pe chhode. Jab students aur partygoers unhe dekhte, unhe lagta brand super popular hai. Is fake popularity ne real hype create kiya. Sales badhne lagi — aur Red Bull ban gaya youth culture ka hissa. Ye thi unki ‘Empty Can Strategy’ — jahaan perception ne reality ko beat kar diya."
en
عام
منذ 8 أشهر
عينات
لا توجد عينات صوتية بعد