As TikTok’s global monthly active users hit around 1.6 billion in early 2025, over 50% of TikTok videos involve some AI element. For Instagram reels, voiceovers have even been shown to increase watch time by 33%! Whether it’s filters, voice-overs, or avatars, AI elements are steadily growing in adoption for video editing and content creation to unlock the ability for all creators to produce quality content at a fraction of the time and cost. As a content creator, finding the best AI voice is crucial to optimize for performance and usability to produce anything from voiceovers or narration to character voicing. Using the best AI voice that sounds indistinguishable from real life can allow you, the creator, to maximize immersion, engagement, and content reach.

Is an AI voice even healthy for your content to maximize engagement?

While some critics argue that AI voices harm the quality of the content, in reality AI voices unlock huge potential for content creators to tap into new personas and produce much more high quality content than they would’ve been able to before. Nowadays, in 2025, 2026, and beyond, AI voices from the top platforms like Fish Audio are indistinguishable from real voices. With the ability to control emotions, inflection, phrasing, intonation, and more, content creators can generate text-to-speech audio that exactly conveys the feelings they intend in a way that supplements the video. For example, creators can use strong hooks with strong inflection in the voice to immediately grasp the user’s attention. As many large brands are adopting AI for ads, content, and branding, small-time content creators must similarly stay up to date with the best AI voices to save time and costs.

What makes an AI voice good? How do you choose?

When deciding on the best AI voice to use, there are many important qualities to look for. The voice should be easy to use, easy to control and direct, have the highest quality audio produced, and be minimal in cost and time necessary to produce.

The best providers create speech that sounds just like humans with natural intonation, expressiveness, and pacing that doesn’t sound robotic. The produced audio file should be ready for direct import into TikTok or Instagram.

8 Best AI Voices for TikTok and Instagram Content Creation

So, which voices are actually the best based on these criteria? Let’s see!

1. Fish Audio

Fish Audio is the strongest stand-out amongst all AI voice generators in 2026. Fish Audio provides the most expressive, realistic, and controllable voices with emotions in multiple languages, making it consistently rated as the best option.

2. TikTok’s built-in Text-to-Speech Option

TikTok’s built-in text-to-speech is a quick and easy way to integrate AI voices right in the TikTok video editor tools. For the easiest integration without any conversion between platforms, use TikTok’s built-in option.

3. Murf AI

Murf AI provides high quality text-to-speech conversion with the ability to customize in multiple dimensions such as tone and pacing.

4. ElevenLabs

ElevenLabs offers a wide range of community-created voices for you to explore. You can quickly generate some audio samples right on their website to try them out.

5. PlayHT

PlayHT remains a strong contender in providing a consistent voice. Some users also report strong capture of accents in voices.

6. Speechify

Speechify offers multiple languages with realistic and authentic sounding voices.

7. Resemble AI

Resemble AI offers text-to-speech with a wide selection of voices to choose from. Many of them offer emotional options and natural pacing.

8. RecCloud

RecCloud is capable of generating long audio clips from long text transcripts. RecCloud also offers a content creation suite making it suitable for import into TikTok or Instagram.

From all of these options, you should experiment and play around to find the one most suitable for you. With Fish Audio and other top tools professional content creators can get up and running with professional audio in minutes.