Description
"Hi, I’m Hassan Talal Khan, an accomplished academic and marketing professional with a strong passion for branding, consumer behavior, and cultural influences in business. I hold an MS in Management Sciences with a specialization in Marketing from the International Islamic University Islamabad, where I graduated with an A grade. My academic journey includes research on topics such as 'Individualism vs. Collectivism in which one brings Customer Referrals, a study in Pakistan' showcasing my expertise in consumer behavior and marketing strategies. With over two years of professional experience, I’ve worked as a Marketing Executive at Pure Logics IT Company, where I led projects, implemented risk management strategies, and fostered a culture of continuous learning. I’ve also served as a Lecturer at the Global Institute University Lahore, teaching marketing and advertising while contributing to curriculum development and research. Additionally, my role as a Marketing Officer at USA Taxation Abode allowed me to hone my skills in promotional campaigns and media relations. Currently, I’m pursuing a PhD in China, focusing on the intersection of branding, consumer behavior, and culture. My goal is to explore how cultural dynamics shape global marketing strategies and consumer decision-making. Fluent in English, Chinese, and Arabic, I bring a multicultural perspective to my work. I’m passionate about sharing knowledge, mentoring students, and contributing to innovative research in marketing. Let’s connect and explore how we can collaborate to drive impactful results.