Wooly and Worth are a sheep and dog duo who appeared in adverts for the now-defunct British retail chain Woolworths from 2003 to 2008.
Wooly is a sheep with a red 'W' painted on his chest and acted dim witted. Worth is a sheepdog who wears a blue collar with a red circular tag with a white letter 'W' on it and acted as the straight man of the two.
The Wooly and Worth Show
This show wasn't a show, instead it was a commercial series for Woolworths from 2007 (probably) to 2008. These commercials were meant to act as a show, since Woolworths showed their products at the end of these commercials, they were already Some adverts/commercials. They featured a celebrity or fictional character visit the two (e.g. Darth Vader and Jackie Chan). Worth would then send Wooly to Woolworths to get something relating to said person, only for Wooly to get distracted and buy something else instead.
Plush toys of Wooly and Worth were sold at Woolworths from 2004 until 2008.
Trivia
Despite Wooly and Worth being friends, Worth would treat Wooly like a slave as Worth sends Wooly to Woolworths to get something 'relating to something that Worth said'. Wooly is treated as a slave in The Wooly and Worth Show commercials.
Wooly and Worth were the main characters for the 2004 Christmas commercial, which was the Christmas Show from 2004.
Worth and Kelly are not in a relationship. As Kelly only appeared in one 2007 commercial.
Love them or loathe them, most retailers have a strapline. For many years Woolworth stuck with "Nothing Over Sixpence", later replaced with "everybody's everyday store" and "right up your street"
In 2003, after big changes at the top and the decision to focus on ranges for children and their mums, Executives decided to select a new advertising agency, inviting the biggest and best to pitch for the account. The winning bid was radical. The proposed new strapline was "let's have some fun" and, as if to emphasize the point, the carrier bags would feature jokes and the brand would be advertised by two cuddly characters who it was thought would have high child appeal. A sheep called Wooly and a sheepdog called Worth would play the fool and lark about to encourage shoppers to visit the stores and website.
For members of the Woolworth Family - who had not had a link to the brand for many years - this seemed like a sad corruption of a very famous name, with older customers also struggling to understand the logic. But many kids loved the characters, and used pester-power not alone to be taken to the stores, but also to get Wooly and Worth cuddly toys, hot water bottles, pyjama cases and key rings. It seemed the campaign had hit the target, winning high audience recall even when the advertisements only played in the cinema and on minority channels, thanks to the power of social media and word-of-mouth, and a few spoofs along the way.
This page tells the story of the two characters who were so awful they were great.
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Oh, kitchen mixer, mixer, mixer! Oh well no, no, I've got a superhero cape and magic wand instead! Oh where's the washing up liquid? Oh look, no, I found these light-up sneakers and bouncy ball! Christmas shopping is fun fun fun at Woolworths!
