Finally, unlimited chicken wings, or unli wings, became a trend in the Philippines in the early 2020s. While the concept of all-you-can-eat wings existed elsewhere, it went viral locally because restaurants started offering endless servings at affordable prices, amplified by social media posts of huge stacks of wings. Narrator: People love it because it's fun, cheap for groups, and visually satisfying. Influencers and food bloggers sharing videos of mountains of wings helped popularize the trend online. Narrator: Positive effects include boosting local restaurant sales and providing an affordable group dining experience. Negative effects include encouraging overeating and high demand creating long waiting times. Socially, it strengthened the culture of food-sharing experiences and online foodie content.